My cold call opener converting at 4.1% — full breakdown

Been cold calling 8 months. This opener converts consistently at ~4.1% (4 out of 100 calls → scheduled appointment).

The opener:

"Hi, this is Carlos. I'm a real estate investor in [city] — calling because I buy houses in your area and saw your property at [address]. Is this something you'd ever consider selling, or not really?"

Why it works: The "or not really" removes pressure. They can say no easily, which paradoxically keeps them on the line longer.

When they say not interested: Don't hang up. Try: "I completely understand — just out of curiosity, if you were ever to sell, what would the number need to be?" About 30% give you a number.

Track your call disposition data. Patterns show up fast.