Real estate CRM focused on speed-to-lead and team follow-up with lead routing, 2-way email and text, calling, and AI-powered nurture for investor teams.
Follow Up Boss is a real estate CRM built around one core idea: respond to leads faster and follow up more consistently than your competition. The platform routes leads automatically, triggers follow-up sequences, and gives teams a centralized inbox for calls, texts, and emails — all logged without manual effort.
Originally built for real estate agents and brokerages, Follow Up Boss has been widely adopted by investor teams, particularly those running inbound lead funnels from PPC, SEO, and direct mail. It integrates with over 200 lead sources and syncs incoming leads into the CRM instantly so the team can respond within minutes.
Follow Up Boss was acquired by Zillow in 2023 and continues to operate as a standalone product with its existing integrations intact.
Follow Up Boss is the best fit for investor teams that are serious about speed-to-lead and structured follow-up. If you run paid ads, have multiple lead sources feeding into one system, and need a team to manage and convert those leads, this CRM handles that workflow cleanly.
The $69/user/mo Grow plan works for small solo operations. The Pro plan at $499/mo (10 users included) is where most growing teams land — it adds unlimited calling/texting, team inboxes, and advanced AI features that make lead management at scale much more manageable.
For pure wholesalers focused on cold data lists and skip tracing, Follow Up Boss isn't the right primary tool — it doesn't include built-in data or motivated-seller list building. It's best used alongside a data provider.
Follow Up Boss is one of the most polished real estate CRMs available, and it earns its reputation for fast lead response and team accountability. The 200+ lead source integrations, smart lists, and AI nurture features are genuinely well-built.
For investor teams with inbound lead volume, it's hard to beat. The trade-off is that it wasn't purpose-built for wholesaling — you won't find skip tracing, direct mail, or deal analysis tools inside. You'll need to pair it with data and marketing tools.
Pricing is per-user on the entry plan, which can get expensive for larger teams before you hit the Pro tier flat rate.
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