REI BlackBook

CRM

CRM and lead-gen platform for real estate investors combining built-in phone system, 2-way texting, automation, and deal pipeline management.

Newwww.reiblackbook.comAdded Jun 2026

What Is REI BlackBook?

REI BlackBook is an investor-focused CRM that goes well beyond contact management. It combines lead-capture websites, a business phone system with call recording, 2-way SMS texting, marketing automation, and a deal pipeline into one platform built specifically for real estate investors.

The platform is designed around the idea that most wholesalers and investors lose deals in the follow-up. REI BlackBook automates that follow-up — sending texts, emails, and voicemails on a schedule so leads stay warm without manual effort. Every interaction is logged, calls are recorded, and new contacts are created automatically when someone calls in.

Who Is REI BlackBook Best For?

REI BlackBook works best for active wholesalers and investors who generate leads from multiple sources and need an automated system to nurture them. If you're running inbound marketing (websites, SEO, PPC) alongside outbound campaigns, the platform ties those channels together cleanly.

The Solo Operator plan at $149/mo suits individual investors who want a full system without paying team pricing. The Team Operator plan at $299/mo is designed for growing operations with a small acquisitions team. Large operations with up to 15 users and unlimited active deals can step up to the Executive Power Suite.

It's less suited for pure cold-callers who just want a dialer and aren't building inbound funnels — the website and automation features add cost you may not use.

Our Verdict

REI BlackBook is a well-rounded investor CRM with strong automation and communication tools. The combination of lead-capture websites, a built-in phone system, and automated follow-up sequences makes it easy to run consistent outreach without a lot of manual effort.

Pricing is competitive for what you get — the $149 Solo plan includes a lot of functionality that would cost more across separate tools. The Executive plan at $799/mo includes bonus AI and ads add-ons that can add real value for high-volume operators.

The main limitations are that list-building and skip tracing aren't built in — you'll still need external data sources. But as a CRM and follow-up engine, it's one of the more complete offerings in this category.

Key Features

Business Phone System with Call Recording

Makes and receives calls through dedicated local numbers with automatic call recording and contact creation logged to the CRM.

2-Way SMS Texting

Send and receive texts in real-time with contacts, with full conversation history stored against each lead record.

Marketing Automation Builder

Create automated follow-up sequences across SMS, email, and voicemail that trigger based on lead status, timing, or custom events.

Lead Capture Websites

Turnkey SEO-optimized websites capture motivated-seller and cash-buyer leads directly into your CRM pipeline.

Property Pipeline & Deal Management

Track active deals with comparable sales, documents, contracts, and task management organized in one property record.

Disposition & Property Marketing

Market deals to buyers via email templates, property flyers, and 2-way texting to move contracts to close faster.

Pros & Cons

Pros

Built-in phone system with call recording automatically creates and updates CRM contacts
Automated follow-up sequences reduce manual follow-up across SMS, email, and voicemail
Lead-capture websites included on all plans — no separate website builder needed
14-day free trial with no long-term commitment required
Executive plan bundles AI tools and ads management at no extra cost

Cons

No built-in skip tracing or list-building — requires a separate data provider
Active deal limits on lower plans can be restrictive for high-volume wholesalers
Executive plan at $799/mo is a significant jump from the Team plan