Structurely
AI ToolsAI sales assistant that qualifies real estate leads through human-like voice calls and SMS drip campaigns, then hands off warm prospects to your team.
What Is Structurely?
Structurely is an AI-powered inside sales agent (ISA) platform built for real estate and mortgage teams. Instead of hiring a human ISA or letting leads go cold, you deploy Structurely's AI to call, text, and follow up with every lead automatically — 24 hours a day, seven days a week.
The platform uses conversational AI to handle multi-touch outreach across voice and SMS. When a lead is ready to talk to a human, Structurely routes it as a live transfer. It connects to major CRMs like HubSpot, Salesforce, Follow Up Boss, and BoomTown, so your pipeline stays current without manual data entry.
Structurely operates on a usage-credit model — you pay for what the AI actually does, not a flat seat fee.
Who Is Structurely Best For?
Structurely fits real estate wholesalers and investor-friendly agents who generate a high volume of motivated-seller leads and struggle to follow up fast enough. If you're running cold-call lists, PPC campaigns, or direct mail and your team can't keep pace with inbound responses, Structurely picks up the slack.
It's particularly strong for teams of two or more. Solo wholesalers on a tight budget may find the $499/month Team plan steep relative to simpler SMS tools. But for a small acquisitions team chasing dozens of leads per week, automating ISA work can pay for itself quickly.
Wholesalers who do seller-side outreach — not just buyer/agent follow-up — should confirm during a demo that the AI scripts can handle motivated-seller conversations, since much of Structurely's case study library skews toward agent lead gen.
Our Verdict
Structurely is one of the most mature AI ISA platforms in real estate. The combination of voice and SMS follow-up, live transfer routing, and solid CRM integrations puts it ahead of simpler SMS-only bots. The usage-credit pricing model is honest — you're billed for actual AI actions, not phantom seat licenses.
The trade-off is cost and complexity. Plans start at $499/month plus a $2,000 onboarding fee, and credits add up. Teams that close enough deals per month will find strong ROI. Teams still building their lead pipeline may want to start with a lower-cost qualifier before graduating to Structurely.
Key Features
Pros & Cons
- Covers both voice and SMS in one platform — no need to stitch separate tools together
- Persistent follow-up for up to 12 months keeps older leads warm without manual effort
- Live transfer feature hands off hot leads in real time, reducing drop-off
- Usage-credit model means you only pay for actual AI activity
- Deep integrations with leading real estate CRMs
- High entry cost ($499/mo plus a $2,000 onboarding fee) is steep for solo wholesalers or early-stage teams
- Most published case studies focus on agent lead gen, not wholesale seller acquisition — confirm fit during demo
- Credit costs can compound quickly on high-volume outreach campaigns
Frequently Asked Questions
Related reading
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- 4 AI agents built & configured
- Unlimited self-built agents
- Multi-agent workflows & routing
- $0.08/credit action rate
- One-time $2,000 onboarding fee
- Everything in Team
- Dedicated success manager
- Advanced BI analytics
- Volume credit discounts at $0.06/credit
- One-time $2,500 onboarding fee
- Custom SLAs and uptime guarantees
- Dedicated AI model fine-tuning
- Custom compliance and security review